With 4 FLOPS in a row, what is going wrong with Ayushmann Khurrana’s films? Experts speak – Bollywood Hungama
With 4 FLOPS in a row, what is going wrong with Ayushmann Khurrana’s films? Experts speak – Bollywood Hungama
With 4 FLOPS in a row, what is going wrong with Ayushmann Khurrana’s films? Experts speak Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood…
Ayushmann Khurrana struck gold with his very first film in the form of Shoojit Sircar’s Vicky Donor.
Despite the not-so-family-friendly subject of a sperm donor, the film worked at the box office.
After some struggle following his debut success, the actor created a niche for himself through a series of successful films like Bareilly Ki Barfi, Shubh Mangal Savdhan, Andhadhun, Badhaai Ho, Article 15 and Dream Girl..
However, after the resumption of movie theatres at the end of 2021, he has had four theatrical releases – Chandigarh Kare Aashiqui, Anek, Doctor G and the recent one An Action Hero – and all of them have failed at the box office..
What exactly is going wrong with Ayushmann’s films?
Veteran trade analyst Taran Adarsh said that generally this happens when a star keeps doing the same type of films.
“But when it comes to Ayushmann Khurrana, that’s not the case at all,” he said.
“The story of his one film is completely different than the other.
Even his earlier films are diametrically opposite in terms of the genre.
Similarly, his Chandigarh Kare Aashiqui, Anek, Doctor G and An Action Hero are very different from each other.”.
“Firstly, a big chunk of the audience that was following him has started liking those films on OTT.
But more on the experimental side is suited more for OTT nowadays,” he said.
I remember Amitabh Bachchan used to have five or six films in a year and people were still hungry for more.
Veteran trade analyst Atul Mohan also believes that the OTT boom has affected Ayushmann’s films.
“I think it started with Shubh Mangal Zyada Saavdhan which didn’t do that well because of the theme,” he said.
Then right after the lockdown his Chandigarh Kare Aashiqui was also not a family-friendly subject.”.
It is also said that lack of proper promotions and publicity is also affecting Ayushmann’s films with An Action Hero being a major example of the same.
Atul Mohan said that in today’s times, producers are forced to have a theatrical release even if they know their film is suited more for OTT because of the terms put forth by the platforms.
“So, when a producer knows that his film isn’t going to get much from the box office, he spends a limited amount for its theatrical release,” he said..
But the film did exceptionally well on OTT.
So, some films go as a bouncer.
That’s the reason why his films are not doing as well as they should.”.
However, exhibitor Akshaye Rathi is of the view that it’s not right to blame Ayushmann for the result of his recent films.
“I don’t think it’s Ayushmann Khurrana’s films that are not working well.
“We are as such learning what the audience is really trying to tell us in terms of their choices, preferences and demands for a theatrical experience,” he said.
“As an industry, we will really catch up soon enough from the learnings over the last one year and soon start delivering big hits all over again with better consistency.”.
Atul Mohan also feels that the makers should also be blamed for a film not doing well.
In such cases, the actor can’t be blamed,” he said..
Mehra is also all praise for Ayushmann as an actor.
“In none of his films people have said that he is not good,” he said.
Ayushmann will next be seen in Dream Girl 2, the second film in the franchise directed by Raaj Shaandilyaa..
Also Read: Ayushmann Khurrana and producer Aanand L Rai pen heartfelt note about making the new age film An Action Hero.
successful films like, started liking, start delivering,
Read Article: Bollywood Hungama