New Self-Care Brand Launched by Deepika Padukone – News18
New Self-Care Brand Launched by Deepika Padukone – News18
A standard meridian runs longitudinally through India and shapes our relations with the outside world, according to Deepika Padukone.
As an Indian woman with a global outlook, Deepika Padukone’s brand reflects her journey and experience.
With the launch of her self-care brand, 82°E, Deepika Padukone has taken care of herself.
She offers premium, high-performance products designed to make self-care simple, effective, and enjoyable. As an advocate for mental, physical, and emotional well-being, her brand will help people live a healthier, more fulfilling life.
A meridian in India defines the Indian standard time and inspires the name Eighty-Two East.
As a modern woman with roots in India, but an international outlook, Deepika Padukone is reflected in 82°E.
Founded by a celebrity and backed by global institutional investors, it claims to be India’s first celebrity-owned self-care brand.
In a statement about launching her own self-care line, Deepika Padukone responded, “No matter where I am in the world, practicing simple acts of self-care consistently helps me feel grounded.
Through consistent and humble self-care practices, I hope to inspire us all to connect with our truest, most authentic selves.
The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”.
Announcing this on social media, she said, “Two years ago, we started off with the vision to create an Indian self-care brand that is available everywhere.
Inspiring our brand is India’s standard meridian, which runs longitudinally through the country and shapes our relationship with other nations.
@82e.official aims to transform self-care into a simple, joyful, and effective practice for everyone.
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