”It Was A Joke”: Vim Clarifies After Backlash Over ‘First Dishwashing Liquid For Men’ – NDTV
”It Was A Joke”: Vim Clarifies After Backlash Over ‘First Dishwashing Liquid For Men’ – NDTV
Responding to the backlash, Vim has cleared the air, saying that new campaign for black dishwash liquid for men was a joke.
The ad was meant to be a satire by Hindustan Unilever.
Actor and fitness model Milind Soman’s new Instagram post where he can be seen promoting Vim Black, a dishwashing liquid made exclusively for men, has gone viral, upsetting a section of social media users.
The ad, which is a cheeky attempt to normalise household chores for all, left many offended as they started trolling the actor for gender discrimination.
Responding to the backlash, Vim has cleared the air, saying that the new campaign for black dishwashing liquid for men ”was a joke”..
In an Instagram post, addressed to “men”, the company wrote, “We aren’t serious about the black pack, but we are super serious about men owning chores at home!” The text on the post read, ‘’Dear men, it was a joke.”.
A post shared by MTV India (@mtvindia).
In another ‘’open letter”, Vim captioned the post as, ‘’ Hey guys, just something we want to say from the bottom of our b̶o̶t̶t̶l̶e̶s̶ hearts!”.
The post read, ‘’ Only the bottle is different, the liquid inside has been the same all along…
A post shared by Vim India Official (@vimindia).
The outrage started soon after Milind Soman posted an ad on Instagram promoting the product, to emphasise that men should be participating equally in dishwashing and other household chores..
The ad features a young man bragging in the gym about helping his mom wash the dishes.
Milind Soman then enters the scene and says, “Waah beta waah, kya bragging karri hai.
Go on, did you enjoy?” He then shows him a bottle of the black dishwashing liquid and says now he can wash all the dishes and keep on bragging..
The bottle used in the video is not in the yellow or green colour for the brand, but in black.
Sharing the video, Mr Soman wrote on Instagram, “Vim Black – dishwashing liquid made for men.
A post shared by Milind Usha Soman (@milindrunning).
The ad, which was meant to be a satire by the popular Hindustan Unilever, didn’t go down well with many users.
What on earth has a detergent liquid got to do with men doing the bare minimum?
Notably, the brand has not launched any such product as the page for buying Vim Black says it is out of stock and price is Rs 0..
Another user commented, “What a brilliant way to troll men who think it’s a woman’s job to do the dishes!
Arrey baba it’s not a new product for men.
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