‘It was a joke’: Vim after backlash for introducing ‘first dishwash liquid for men’ – Moneycontrol
‘It was a joke’: Vim after backlash for introducing ‘first dishwash liquid for men’ – Moneycontrol
In the "open letter" to men, Vim clarified: "Only the bottle is different, the liquid inside has been the same all along…"
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Vim on Sunday clarified that its new campaign for black dishwash liquid for men was a joke.
The company and its brand ambassador Milind Soman have received severe backlash after Vim released an ad about the new product to encourage and normalise men washing dishes..
In an Instagram post, addressed to “men”, the company wrote, “We aren’t serious about the black pack, but we are super serious about men owning chores at home!”.
A post shared by Vim India Official (@vimindia).
A post shared by Vim India Official (@vimindia).
The ad, which had internet criticising both Vim and Milind Soman features a young man bragging in the gym about helping his mom wash the dishes.
(I am a bit tired as I washed all the dishes last night.
Go on, did you enjoy?” He then proceeds to showcase the black dishwashing liquid and adds that he can wash all the dishes and keep on bragging with the punchline: “Vim Black, easy to clean, more to brag.”.
ViM liquid black – do you feel men are ashamed to use yellow or green dish washing liquid ?
Seriously feel bad for the team who approved this and thought this would work pic.twitter.com/RF85vKZA0x.
Vim, are you okay?
pic.twitter.com/rTpRXNnqva.
“anti-slip grip for new users trying to slip away from doing dishes”?.
1/2 pic.twitter.com/cwun0HFi1x.
This ‘Vim black, dish-washing liquid for men’ endorsed by #MilindSoman better be a Joke by #HUL ’cause Oh My God pic.twitter.com/O9hDY5Dccv.
Men participating in household chores is nothing to brag about.And if this bragging thing is promoted it basically looks like they are doing a favour on women..
And is there need for a new dish washing liquid for men.#Vim#VimBlack@HUL_News pic.twitter.com/uLANRgE5mp.
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