Anand L Rai says, “I was wrong” about the Akshay Kumar-starrer Raksha Bandhan; claims, “should focus more on the story” – Bollywood Hungama
Anand L Rai says, “I was wrong” about the Akshay Kumar-starrer Raksha Bandhan; claims, “should focus more on the story” – Bollywood Hungama
Anand L Rai says, “I was wrong” about the Akshay Kumar-starrer Raksha Bandhan; claims, “should focus more on the story” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywo…
Director-producer Anand L Rai talked about Raksha Bandhan’s poor performance at the box office..
Showcasing conflicting emotions and complex relationships against the backdrop of small towns, director Anand L Rai has carved a niche for himself.
However, one of his recent releases, Raksha Bandhan, performed poorly at the box office.
Breaking his silence on the same, the director shared that he ‘went too smart’ with the Akshay Kumar starrer and said he was wrong in differentiating between audiences..
“I was wrong while making Raksha Bandhan when I thought ‘Let me give them something which is more of India’ and ‘let me cater to the audience in the B and C tier cities’.
I was wrong in differentiating between the audiences.
I should focus more on the story rather than selecting the audience whom I want to cater to,” the director told PTI..
We are battling the same thing and trying to find out what story will engage the audience at this moment and in this phase.
Post-pandemic we have failed the audience with that.
Maybe, I went too smart with Raksha Bandhan.
I was trying to put it in a bracket and that’s wrong.”.
But I’m thinking hard about what didn’t work.
And I’ve understood that in Raksha Bandhan, the start, middle and ending, the highs and lows, everything was structured.
But I think subconsciously I tried to do that with Raksha Bandhan and I failed miserably.
I have learned that I should keep on doing the gutsy work, without thinking of ₹200 crore or ₹300 crore.”.
Also Read: Kabir Khan, Aanand L Rai, Mahaveer Jain to discuss ways for youngsters to enter film industry at IFFI, Goa. Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & upcoming movies 2022 and stay updated with latest hindi movies only on Bollywood Hungama..
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